Tag: creator economy

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YouTube revenue: Alphabet reports strong Q3 2024 earnings, driven by YouTube’s $50-billion revenue milestone

Google-owned YouTube for the first time ever achieved a revenue milestone of $50 billion, per latest earnings from the US-based technology major.Subscription growth...

The long shot: exploring the rise of long form content in India's creator economy

Long-form video content is thriving in a world where bite-sized reels are gaining marketers’ attention. ET explores how educators, podcasters, gamers, comedians and...