TikTok to log off from US: all your questions answered

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Short-video platform TikTok, which supports the weight of the creator economy in the US, may go offline in the country on Sunday when a federal ban on the social media app could come into effect unless the Supreme Court blocks it.

Let’s answer some questions about this.

Not a total blackout

The ban is only on new TikTok downloads on Apple or Google app stores. Existing users could still continue using the app for some time. But without new updates, the app will become unusable in a short duration. Under TikTok’s plan, people attempting to open the app will see a pop-up message directing them to a website with information about the ban, as per media reports.

Numbers

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  • TikTok has 170 million users in the US.
  • The US has the largest number of TikTok creators, accounting for 25% of the platform’s global creator base
  • There are over 4 million TikTok creators in the US with more than 1,000 followers
  • TikTok has over 7,000 employees in the country.

What’s next for TikTok?

Discover the stories of your interest

  • Users may use virtual private networks (VPNs) to mask their location by routing through countries where TikTok remains available.
  • Once Trump takes office, the law’s implementation will fall to his attorney general, who could choose not to enforce it, or stall it.
  • TikTok users will move to other apps, like Instagram Reels and YouTube shorts. Copycats have already sprung up and will directly benefit from their rival’s demise.

Buyouts?ByteDance has ruled out a sale for now, but several potential buyers emerged for the social media company, including a group led by Frank McCourt, former owner of the Los Angeles Dodgers. There were also reports of Elon Musk being approached for the company, which TikTok has vehemently denied.

Alternatives

It is believed that established platforms, such as Instagram and YouTube, could see the biggest influx of users. But some users are looking for something different and could turn to other apps.

  • Recently, some US TikTok users have flocked to the Chinese social media app Xiaohongshu in protest of the looming ban.
  • Lemon8, also owned by TikTok’s parent company ByteDance, is a lesser-known lifestyle app that allows users to post pictures and short-form videos.
  • For TikTok users who enjoy the “TikTok Live” feed that features livestreamed videos, Twitch could be a good alternative. The Amazon-owned platform is a leader in the streaming industry and allows users on the platform to watch some of the internet’s most popular streamers.

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