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Long-form video content is thriving in a world where bite-sized reels are gaining marketers’ attention. ET explores how educators, podcasters, gamers, comedians and gadget experts are making it big. Creating long-form content requires time, energy and effort. It also needs investment in high-end filming equipment, long editing and voiceover hours, and an army of people to assemble the final piece.
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The long shot: exploring the rise of long form content in India's creator economy
