Tag: NielsenIQ

spot_img

60% FMCG companies say e-commerce is critical platform for sales

More than half of FMCG companies (60%) have indicated that ecommerce is their most critical sales platform with almost three-fourth of mid-sized companies...

‘Online platforms changing buying pattern among urban consumers’

NEW DELHI: Online platforms have changed the buying patterns of consumers who, especially in the metro cities, have shifted "from top-up to stock-up...

NielsenIQ: Tech & durables see 13 % value growth in festive season: report

The Tech & Durables (T&D) sector witnessed a 13 percent value-based growth during the four-week festive season, according to a report by data...