Tag: Meta study

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Artificial Intelligence fuels consumer engagement and sales in India’s festive shopping: Meta report

A recent study from Meta, conducted by consumer insights platform GWI, has revealed notable shifts in India’s festive shopping trends. The research highlights...

festive shopping: Micro-influencers and regional language content key to festive shopping: Meta study

Micro-influencers and regional language content may be the key in driving festive shopping this year, a new study suggests, even as AI plays...