Tag: influencer marketing

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China’s Instagram-like Xiaohongshu making inroads with ecommerce sales

Since Tera Feng started documenting her enviable Shanghai lifestyle, including visits to art galleries and fashion events on Chinese social media eight years...

The long shot: exploring the rise of long form content in India's creator economy

Long-form video content is thriving in a world where bite-sized reels are gaining marketers’ attention. ET explores how educators, podcasters, gamers, comedians and...