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The Ministry of Corporate Affairs approved on Wednesday the incorporation of Swiggy Sports, a wholly-owned subsidiary of the food delivery company which will operate in the sports and recreational activities space.The company had announced the setting up of Swiggy Sports during their July-September earnings. This is mainly to house the pickleball team the company bought in November last year.
In a stock exchange filing, the company said, “The main objects of the newly to be incorporated entity will include engaging in sports team ownership, management, talent development, event organization, and facility operation, offering career services, acquiring broadcasting and sponsorship rights, and promoting sports events through various business models etc.”
Swiggy in November acquired Team Mumbai in the World Pickleball League (WPBL), India’s first and only global franchise-based pickleball league. Cofounded by former Indian tennis players Gaurav Natekar and Arati Ponnappa Natekar, the inaugural season of the WPBL is set to take place from January 24 to February 2, 2025.
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