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“We are thrilled to introduce Swiggy One BLCK, designed to provide an elevated experience for users who demand the highest levels of service, convenience and exclusive privileges from Swiggy,” said cofounder Phani Kishan.
“Swiggy One BLCK is the business-class equivalent for our customers—refining the aspects that matter most to premium users: speed, reliability, and personalized care. With this launch, we’re setting a new benchmark for premium memberships in the industry.”
This offer is available for invitees only at a price of Rs 299 for a 3-month plan. The offer will be rolled out in phases across India.
Swiggy launched its loyalty programme One in 2021, followed by a low-frills version called One Lite in 2023.
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The Bengaluru-based company is also piloting an invite-only membership programme for affluent customers, providing them access to high-end events.
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Swiggy’s rival, Gurugram-based Zomato, also runs a loyalty programme – Gold – for food delivery and dining out, while Mumbai-based quick commerce firm Zepto has its Zepto Pass programme.Zepto is now expanding its presence in 10-minute food delivery. Earlier on Wednesday, CEO Aadit Palicha said the platform is launching a standalone app for its food delivery business Cafe.
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