quick commerce: Quick commerce, food delivery firms clock order spike on New Year’s Eve

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As consumers across Indian cities began gearing up for New Year’s Eve parties, quick commerce and food delivery platforms witnessed increased activity around the evening of December 31.

ET Year-end Special Reads

Blinkit CEO Albinder Dhindsa said that by 5pm, the Zomato-owned platform crossed the total number orders it clocked on December 31, 2023.

Dhindsa, who was out packing and delivering a few items himself, announced the launch of its large-order fleet in Delhi and Gurgaon, which are bigger delivery vehicles to deliver bulk orders, large electronics and other party goods.

Swiggy cofounder Phani Kishan Addepalli, posted a picture of a fully-stocked warehouse of its quick commerce unit Instamart in Bengaluru. New Year’s Eve is typically the busiest day in a year for food delivery and quick commerce platforms.

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