PwC India ties up with Meta for GenAI solutions

The collaboration aims to drive the widespread use of Generative AI (GenAI) in both enterprise and public services, positioning India as a leader in digital innovation.

Sanjeev Krishan, Chairperson of PwC India, said, “With Llama Models, we see a unique opportunity to democratise this technology across industries and drive innovation while solving real-world challenges. Together, we aspire to create a more digitally enabled future for our clients and our communities—to create value and drive meaningful change at scale.”

This also comes at a time when the Indian government is pushing to build a robust AI ecosystem with the IndiaAI Mission.

The collaboration will enable PwC and Meta to develop enterprise-grade GenAI solutions, blending Meta’s technological capabilities with PwC’s industry expertise. The partnership seeks to deliver cutting-edge AI-driven solutions to a broad spectrum of businesses, boosting efficiency and innovation.

“Gen AI solutions, including Llama, are poised to revolutionise India’s businesses and accelerate the country’s digital transformation journey. By harnessing the power of natural language understanding and generation, Llama can unlock new efficiencies, enhance customer experiences, and drive data-driven decision-making,” said Sandhya Devanathan, Vice President and Head of Meta India.

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PwC India’s GenAI Lab will also play a role in advancing AI-driven solutions, further strengthening the firm’s capabilities to provide its clients with secure, scalable GenAI offerings tailored to the Indian market.