Ola Electric: Ola Electric responds to ARAI notice, says prices of S1 X 2 kWh scooter unchanged

Electric vehicle (EV) maker Ola Electric on Tuesday issued a clarification about the regulatory scrutiny into the pricing of its most affordable scooter.

“We have not changed the price of Ola S1 X 2 KWh. We are running a very limited time festive campaign for a brief period where we are giving a general discount of Rs 5,000 to every customer and higher discount of Rs 25,000 to only a few customers and that too only with very limited inventories,” the company said in a filing to the exchanges.

The Automotive Research Association of India (ARAI) had raised concerns about Ola Electric’s failure to inform the agency of a price reduction for its S1 X 2 kilowatt-hour model before initiating its high-profile “BOSS” sale.

Last Thursday, Ola Electric launched its “BOSS 72-hour Rush” sale, offering customers attractive discounts on the S1 electric scooter lineup as part of its biggest Ola season sale.

This could potentially jeopardise the model’s eligibility for government subsidies under the PM Electric DRIVE Revolution in Innovative Vehicle Enhancement (PM E-DRIVE) scheme, potentially affecting the company’s standing in the competitive EV market.

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