Zomato-owned Blinkit and Swiggy recently launched standalone apps named Bistro and Snacc, respectively. The NRAI claims this amounts to the companies operating private labels, which raises concerns for restaurant partners.
When contacted, Sagar Daryani, NRAI president and cofounder and CEO of Wow Momo, told ET, “We are absolutely not okay with Zomato and Swiggy engaging in private labelling and selling food directly via Blinkit’s Bistro app and Swiggy’s Snacc app for quick food delivery.
“They have access to all our data, which they do not share with us. For us, there is complete consumer masking. We have no reason to believe they are not migrating our customers to the products they sell as private labels on their apps, whether it’s data from a tea brand, biryani, or momo,” he added.
“We are seriously considering taking legal action,” he said.
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Apart from Bistro and Snacc—through which the companies procure food and beverages from third-party vendors and deliver them via quick-commerce dark stores—Zomato and Swiggy also offer a 15-minute food delivery service by aggregating restaurants.Swiggy’s quick food delivery via restaurant aggregation, operating under its Bolt model, now accounts for over 5% of its total food delivery orders.
“Quick commerce in food is here to stay, grow, and add more zing to the food delivery space. People want more convenience, and this will give an edge to restaurants that can adapt to it. We fully support it,” Daryani said.
“However, as long as these aggregators work with restaurants and enable them to go quick, we’re fine with it. But we cannot support a model where they sell similar products themselves, effectively competing with us. This has not been allowed for even larger e-commerce players operating under the marketplace model,” he added.
