Nazara, ONDC launch in-game shopping platform gCommerce

Gaming and sports media platform Nazara Technologies and Open Network for Digital Commerce (ONDC) have launched ‘gCommerce’ – an in-game monetization platform that combines gaming and shopping.

The platform will help overcome the low in-app purchase (IAP) conversion rates and poor yields from advertising that Indian game developers face. It provides a revenue-sharing model that allows developers to earn a commission on every successful transaction initiated by players through the platform.

ONDC Network will enable Nazara’s gCommerce platform to connect with more than 10 categories of sellers, ensuring a diverse range of product offerings for gamers. This will help enhance the user experience by helping them make informed purchases while they continue their gaming journey.

“We are excited to announce the upcoming launch of gCommerce by Nazara via integration with the ONDC Network, as it represents a significant step forward in our mission to empower game developers with effective and innovative monetization solutions. We are not only creating new revenue opportunities for developers but also enriching the overall experience for our gamers,” said Nazara Technologies CEO Nitish Mittersain.

T Koshy, chief executive officer of ONDC, added, “Nazara coming on ONDC Network to launch gCommerce is a testament to the versatility of the network in supporting various industries and use cases. By bringing e-commerce into the gaming ecosystem, we are paving the way for a seamless blend of entertainment and shopping that adds value for players, developers, and the broader digital commerce network.”

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