A landing page, sometimes known as a lead capture page, is the page that appears when a potential customer clicks on an advertisement or a search-engine result link. Mobile landing pages are mobile-enabled WebPages that display in a user-friendly format on mobile devices. Mobile landing pages can be used in your business for users to opt in to your SMS or email campaigns, advertisements, coupons, free offers, etc.
Mobile users tend to be impatient, so it is important that your landing page is eye-catching and the content is easy to read and access. When users discover a landing page on their mobile device, it is important that it is mobile-optimized. Just because it works on your desktop, does not mean your landing page will be viewed properly on a mobile device. A mobile landing page will enable your current and potential customers to easily access information and take action without leaving your site out of frustration (for reasons such as pinch and zoom and too much verbiage).
Some real-life examples of what mobile landing pages can be used for:
A real estate agent can have a targeted real estate social media marketing landing page for each of their homes for sale; that way there will never be a lack of information for an interested buyer.
Restaurants can feature their menu, hours of operation, coupons, and promotions.
Coaches and other small business owners can include a video on their landing page describing their services and include an opt in section for viewers to take advantage of a complimentary strategy session.
Auto Dealers can have specific mobile landing pages for inventory items with car-specs and additional details.
Groups and organizations can create a page to inform their members of upcoming events and recruitment details.
Have You Scanned a QR Code?
More likely than not, if you have a smartphone, you have probably scanned a QR Code. What did you notice? Was the experience a smooth process? Where did you see the QR Code? Was it on a sign, in a newspaper, on a website? Did the QR Code lead to a mobile friendly website, or did it merely take you to a page of tiny text and a lot of “pinching and zooming” to view the content?
For those of you who have not scanned a QR Code, and want to know how, follow some simple steps here to get started.
Too often, people get frustrated with the QR Code process. Why? Usually the response is because the information the QR Code leads to does not maintain a mobile friendly atmosphere. Who wants to go through the excitement or curiosity of scanning a QR Code when all it does is lead to something that cannot be properly viewed on a smartphone? We empathize with your pain, and that is why we help business owners make their web content mobile-friendly.
QR Codes can serve many purposes; whether it be to lead people to a website, a landing page, a mobile business card, a mobile coupon, or to a survey, these small, squiggly squares have their place. However, unless your viewers can read the information you are leading them to, you have wasted opportunity to engage your customer and you have caused your viewers a great waste of time as well. QR Codes are powerful. With a simple click, people can scan a code that will take them to a wealth of information. YOUR content can literally be delivered to your customers’ fingertips with the click of a button. Don’t draw your customers in, and then leave them frustrated due to your content’s lack of mobile-optimization.