Hot sauce taste test reveals how expectations shape pleasure and pain

Share This Post

[ad_1]

Hot sauce taste test reveals how expectations shape pleasure and pain

How will your brain react to that hot sauce?

Ihor Butko/Alamy

Anticipating pleasure or pain before tasting hot sauce appears to influence how the brain responds to the spicy flavour.

“This has broader implications beyond spicy food,” says Yi Luo at East China Normal University. “Understanding how positive and negative expectations influence perception can inform approaches in medicine, such as enhancing placebo effects in treatments.”

Luo and her colleagues recruited 47 volunteers – roughly half liked spicy foods and half didn’t – to receive squirts…

[ad_2]

Source link

spot_img

Related Posts

Soft Play Bus Essex – Mobile Party Venue on Wheels

In the world of children’s entertainment, creativity and convenience...

Little Glam Queens Rejoice: Pamper Bus Parties Are Here to Wow

A Mobile Spa Experience Designed for Kids’ DelightFor young...

How to Enjoy Grace Bay Turks and Caicos Luxury Without Breaking the Bank

Introduction: Paradise on a BudgetGrace Bay Turks and Caicos...

WitchSpin Casino’s Magical Theme: A Unique Gaming Experience

Online casinos today are not just about winning money....

Norwegian Tourists’ Favorite Online Gaming Destinations for Vacation

As the world becomes increasingly interconnected, many Norwegian tourists...

Non-Disclosure Agreement for Franchise Opportunity Discussions

When discussing franchise opportunities, both the franchisor and potential...
spot_img