Google has said it plans to appeal, which can be done within 30 days of the final judgement, regardless of the final outcome. This could mean that the case could go on for years, into 2027 even.
- The trial, which ended last year, examined Google’s confidential deals with smartphone manufacturers, including Apple. The judgement said that in 2020, Google held almost 90% of the US online search market and and a higher share — up to 95% — in mobile devices.
- On October 20, 2020, a civil non-merger complaint for antitrust violation was filed by the Justice Department for “unlawfully maintaining monopolies in the markets for general search services, search advertising, and general search text advertising in the United States through anticompetitive and exclusionary practices, and to remedy the effects of this conduct,” according to the official Antitrust website of the US Department Of Justice.
This was the first time in a generation that a Big Tech corporation was accused of illegal monopolisation of the ad tech industry and the corruption of legitimate competition by the U.S. government.
- On September 12, 2023, Google defended its practice by saying that its high quality services is what won them their market share. This was during a trial before Judge Amit Mehta of the US District Court for the District of Columbia
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Kevin Murphy, a professor at the University of Chicago Booth School of Business, who was one of the expert witnesses of the government, said Apple and other tech giants launched a rivalry between Google and Bing (by Microsoft) in an attempt to get large payments from Google, which makes money from searches by placing ads based on user data it collects.
Discover the stories of your interest
- Judge Mehta heard closing arguments for the case On May 2-3, 2024, while pressing Google to explain the competitive landscape of online and search advertisements.
- According to a document from the Texas office of the Attorney General, on August 5, 2024, the judge found that Google violated U.S. antitrust laws and said, “Google has no true competitor.”
- On November 20 of this year, prosecutors will compile remedies for the case and file a proposal, while Google will have the chance to do the same from their side on December 20.
- In 2025, a two-week trial will be held in April to decide on the proper remedies to be made for the case whose ruling will be issued by late summer.
- Judge Mehta plans to issue a ruling on remedies by August 2025.
