Flipkart Big Billion Days: Flipkart’s Big Billion Days logs double-digit growth in topline, customer base: Walmart

Flipkart’s Big Billion Days (BBD) sale, which began in late September and continued into October in India, recorded double-digit growth in topline and customer base, with same-day delivery volumes growing 2.5 times, according to Walmart chief financial officer John David Rainey.

Flipkart’s sales performance significantly boosted Walmart’s international net sales, which grew 8% year-on-year (YoY) to $30.3 billion, the company noted in an investor presentation for the third quarter ending in October. Flipkart also contributed to a 43% rise in international e-commerce sales. While this helped Walmart in Q3, there may be an adverse impact on Q4 sales, Walmart said.

Walmart reported its advertising revenue grew 50%, driven by Flipkart’s ad business. ET had reported last month that Flipkart’s advertising income surged to nearly Rs 5,000 crore in FY24, surpassing its marketplace fee revenue—a notable shift in its revenue mix.

Walmart’s consolidated net sales for the quarter stood at $168 billion, up 5.4% globally.