Flipkart Minutes eyes 10-min drug delivery to outpace its rivals

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Flipkart is set to shortly start delivering medicines within 10 minutes, likely becoming the first quick commerce service to do so, intensifying competition in this red-hot market.

The Walmart-owned company’s Flipkart Minutes service has started enlisting local chemists in the metros from where the products will be sold using its last mile delivery partners, said a senior industry executive aware of the plans.

Flipkart is hurrying since it wants to be the first quick commerce service to sell prescription medicines. To be sure, the company’s partnerships with local chemists needs to be in sync with India’s drug norms for foreign-backed e-commerce operators which bars owning inventory. Also, Flipkart can forge tie-ups only with registered chemists.

“Flipkart wants to develop Flipkart Minutes into a full-fledged quick commerce platform. Medicines is a hitherto untapped opportunity since existing platforms deliver products in an hour to even 3-5 days,” said the executive cited above. “Flipkart will provide the platform for these orders and undertake the last mile fulfilment with its logistic partners, while the product will be sold by the local pharmacies who have all the valid licences,” the executive said.

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Flipkart did not respond to ET’s email queries. Analysts said quick commerce for medicines is an untapped area so far but has high potential with healthier margins than food and groceries.

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