The San Mateo-based company helps organisations conduct surveys and gather feedback, particularly from employees and clients. It has also recently collaborated with media organisations in the U.S. to conduct surveys for the upcoming U.S. elections.
Speaking about the Indian market, Eric Johnson, chief executive at SurveyMonkey, told ET that India currently has around 2,000 clients out of the company’s total of 800,000 globally. “While that is less than 1% at the moment, India is adding about 200 new clients every month,” he said. He also explained that all of SurveyMonkey’s current Indian customers became clients without the company having a dedicated sales team in the country.
Johnson stated that they are targeting companies across various industries, particularly helping human resources and customer relations management teams conduct surveys and gather feedback. He added that because India is home to many large technology companies, SurveyMonkey expects a significant number of IT and tech firms to become clients.
He further explained, “The primary use of our product is feedback, and the two biggest use cases are employee feedback and customer feedback. The third, which is a big one for us, is market research. It helps companies understand people’s perceptions of a new name, color, or product idea before launching it.”
