Magicpin: Magicpin enters instant food delivery segment

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Magicpin, which is a discovery platform for fashion products and is also a food delivery app, has entered into the quick delivery segment, with a new 15-minute food delivery service piloting across major Indian cities and metros.

The company will provide fast food delivery within a 1.5 km to 2 km radius to maintain freshness and cuisine integrity, and will be initially launched in Bangalore, Hyderabad, Mumbai, Chennai, Delhi-NCR, and Pune.

During the pilot phase conducted between November 14 and December 15, the app successfully completed 75,000 deliveries from a network of over 2,000 food brands, including Chaayos, Faasos, Wendy’s, Burger King, McDonald’s, Taco Bell and over 1000 local restaurants.

It will only deliver fresh food prepared by the restaurants and will not operate via any dark stores.

“We will only deliver fresh food prepared by the restaurants and not operate via any dark stores, to maintain freshness and cuisine integrity,“ said Anshoo Sharma, cofounder & chief executive officer of Magicpin.

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